{"id":14201,"date":"2013-09-24T16:27:12","date_gmt":"2013-09-24T14:27:12","guid":{"rendered":"http:\/\/www.wumingfoundation.com\/giap\/?p=14201"},"modified":"2013-09-25T08:38:14","modified_gmt":"2013-09-25T06:38:14","slug":"la-campagna-guerrieri-di-enel-cronistoria-di-un-flop-devastante","status":"publish","type":"post","link":"https:\/\/www.wumingfoundation.com\/giap\/2013\/09\/la-campagna-guerrieri-di-enel-cronistoria-di-un-flop-devastante\/","title":{"rendered":"La campagna #Guerrieri di Enel: cronistoria di un flop devastante"},"content":{"rendered":"<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-14202\" alt=\"Facciamo luce su Enel\" src=\"http:\/\/www.wumingfoundation.com\/giap\/wp-content\/uploads\/2013\/09\/greenpeace-reparto-investigazioni-climatiche-019.jpg\" width=\"500\" height=\"333\" \/><\/p>\n<p>Oggi, insieme a tant* altr*, ci siamo divertiti a &#8220;dirottare&#8221; un&#8217;odiosa, martellante campagna pubblicitaria dell&#8217;Enel. Campagna ideata da Saatchi &amp; Saatchi, mica gli ultimi arrivati. Solo che, ehm, su Twitter certi brontosauri del marketing che si sforzano di avere idee &#8220;hip&#8221; <em>sono<\/em> gli ultimi arrivati.<\/p>\n<p>In realt\u00e0, ci siamo limitati a fare quello che Enel chiedeva, cio\u00e8 usare l&#8217;hashtag <strong><a href=\"https:\/\/twitter.com\/search?q=%23guerrieri&amp;src=hash\">#guerrieri<\/a><\/strong>.<\/p>\n<p>Risultato?<!--more--><\/p>\n<p>Un buon riassunto di tutta la storia, con selezione di tweet, <strong><a href=\"http:\/\/www.squer.it\/of\/spot-enel-guerrieri\/\">si trova qui<\/a><\/strong>. Buona lettura, buona navigazione.<\/p>\n<div align=\"center\">\n<blockquote class=\"twitter-tweet\"><p>Ah ah, ai <a href=\"https:\/\/twitter.com\/search?q=%23guerrieri&amp;src=hash\">#guerrieri<\/a> di <a href=\"https:\/\/twitter.com\/enelsharing\">@enelsharing<\/a> gli hanno gi\u00e0 staccato il gas. <a href=\"http:\/\/t.co\/FAjZhDrG4l\">pic.twitter.com\/FAjZhDrG4l<\/a>\u2014 Christo (@xho) <a href=\"https:\/\/twitter.com\/xho\/statuses\/382506274589384706\">September 24, 2013<\/a><\/p><\/blockquote>\n<\/div>\n<p><strong>Aggiornamento: <a href=\"http:\/\/storify.com\/Detta_Lalla\/guerrieri-e-mercenari-l-ipocrisia-e-il-marketing\">#Guerrieri e Mercenari: l&#8217;ipocrisia e il marketing sulla nostra pelle.<\/a> <\/strong>Un potente storify a cura di Lalla.<strong><br \/>\n<\/strong><\/p>\n<div id=\"attachment_14222\" style=\"width: 510px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-14222\" class=\"size-full wp-image-14222\" alt=\"&quot;Top&quot;. I risultati la mattina dopo.\" src=\"http:\/\/www.wumingfoundation.com\/giap\/wp-content\/uploads\/2013\/09\/Enelfail.png\" width=\"500\" height=\"381\" \/><p id=\"caption-attachment-14222\" class=\"wp-caption-text\">&#8220;Top&#8221;. I risultati la mattina dopo.<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"Oggi, insieme a tant* altr*, ci siamo divertiti a &#8220;dirottare&#8221; un&#8217;odiosa, martellante campagna pubblicitaria dell&#8217;Enel. Campagna ideata da Saatchi &amp; Saatchi, mica gli ultimi arrivati. Solo che, ehm, su Twitter certi brontosauri del marketing che si sforzano di avere idee &#8220;hip&#8221; sono gli ultimi arrivati. In realt\u00e0, ci siamo limitati a fare quello che Enel [&hellip;]","protected":false},"author":1,"featured_media":14202,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[1839,1841,1840,1842],"class_list":["post-14201","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-editoriali","tag-enel","tag-fail","tag-guerrieri","tag-hijack"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La campagna #Guerrieri di Enel: cronistoria di un flop devastante<\/title>\n<meta name=\"description\" content=\"Oggi, insieme a tant* altr*, ci siamo divertiti a &quot;dirottare&quot; l&#039;odiosa, martellante campagna pubblicitaria dell&#039;Enel:#guerrieri.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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